Benjamin Netanyahu and Effective Presentation Skills

Jeffrey Davis • September 28, 2012

The internet is buzzing today about Benjamin Netanyahu’s presentation yesterday at the U.N. regarding Iran’s nuclear capabilities. Apparently, many experts found his diagram confusing.

I would agree. Mr. Netanyahu’s instinct to use a simple visual to illustrate a complex subject, namely uranium enrichment, is a good one, but the visual really falls short. What is that a ceiling tile? C’mon. Doesn’t the U.N. have the ability to project PowerPoint presentations?

Here’s an example of a presentation with some great slides:

Notice the dynamic use of images, and for contrast, the simple, yet powerful use of statistics. Each statistic is jarring, and creatively applied. Which brings me back to Mr. Netanyahu and his ceiling tile. Clearly what is lacking here is size, color, and design. If the Prime Minister had simply projected and enhanced his visuals, his point would have been made much more clearly and persuasively.
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