Many executives tend to simply rehash the obvious when presenting. Sales presentations become a litany of product information, investor updates become awash in figures and PowerPoint slides, ect. Suddenly a thirty minute meeting feels like two hours. No good.

You can beat boardroom boredom by utilizing metaphor. Giving an ad sales pitch about your company’s ability to sort and sift data? How about utilizing diamond mining as a metaphor? Sprinkle your speech with words like “sift”, “mine”, “granular”. Use the imagery of sifting through dirt to find the perfect stone to represent your company’s ability to sift through users to find the perfect ad match.

At the end of your presentation, your audience will remember you first, the way you speak, smile, laugh, frown. The content of your speech rates a distant second. So hook them first with human interest and creativity, and hit them with the hard facts later. In the end, we all want to be entertained, stimulated, and engaged. View your presentation as a small performance, and watch your speeches grow by leaps and bounds!

Jeffrey Davis is the owner of Speak Clear Communications. He is an executive public speaking coach and accent reduction coach in New York City.

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