Do you find yourself at a loss for words when someone asks you what you do for a living at a networking event? You’re not alone. Many people find it difficult to articulate what it is that makes their services unique in a short time frame, or they bobble their delivery. Try these five tips:
1) Know What it is that Makes Your Business Unique – This is crucial. For example, when I am asked what it is that I do better than other speech coaches, I’m sure to emphasize that my training is tailored to each client’s unique personality.
2) Keep it Short – Keep it to two minutes or so, not ten. We’re all busy.
3) Take your Time – Keep in mind that even if you have said your pitch a hundred times, your listener is hearing it for the first time. Don’t rush. Take your time.
4) Run your Pitch by a Colleague – Get feedback. Many pitches aren’t as clear and consice as they could be. A colleague can help you identify where the gaps are in your pitch.
5) Avoid Lingo – Keep your pitch very simple, and keep in mind the person or people you are talking to may not work in the same industry you work in. Avoid lingo, and be very consice.
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How to Execute a Proper Elevator Pitch
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